Google Adsense Alternatives in India (must read)!

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It is now 1.5 years since I dived into .com world. If you are the one looking for earning by allowing advertisement in your site then you must be aware of Google Adsense and it's policies so that you can take care of it's strict policies at the outset of preparation of your sites.

Advantages of Adsense over Indian Ad Networks.

If you want to earn in site business without Adsense then you'll soon be overtaken by your competitors using Adsense to drive their profits. If you want to earn with Adsense then your site should have 10k, 20k or more daily site visitors so that you can make little earnings otherwise your life is for sure will be full of poverty.

If you think you Google is losing revenue by missing ads in your site then you are wrong. Google, I guess is $100+ billion dollar company with around $10 billion annual revenue and your site will hardly make any affect in their earnings. Moreover if you see the top 100 results you'll find they all use Adsense.

Most of Google Adsense Alternatives in India offer your CPA based earnings which can be if user registers at the site, user registering his/her mobile number, user enrolling for a course etc.

Beware of CPA based advertising

Many companies are offering CPA based advertising. But the truth is that they may hide many of your sales. CPA don't convert! There may not be any conversion even after 1 million of impressions. This happened with D**. This could be due to bug in their software which is already too buggy and looks like is based on 1990's technology(also applies to T****).

So there is nothing to gain but only to lose by CPA based advertising. Moreover if you're not using Adsense your future is bleak.

All Indian networks know that you come to them because you most likely don't have Adsense. Since you don't have any alternatives, they will just suck your blood out of you, not even giving you pie you already deserved or mentioned in their terms.

How they defraud Indian publishers like you

These are the common techniques almost all Indian ad networks use:

  1. Pause of Ads: This is good earning technique. Anytime in a day you'll get an email that so and so campaign is stopped( actual stoppage will in even earlier). You'll get it changed in may be 1 hour later or may be after 2 days because your developer is on leave or it is holiday. In the meantime they make money on your ads you get nothing
  2. Bug in their software: Believe it - it happened with one Network (D**). My 15 days of earnings in a campaign(the only one I had) was gone - the reason - due to bug it wasn't tracked
  3. Won't show the conversions: It is true! I even registered on different name and really they did not show it and when I asked them they say it is tracked in the background.
  4. No payment: You're a beggar for then and they may drop a coin or two in your plate as per their wish. Now for months they will delay your payments for one reason or other
  5. Invalid Sales: I've seen 30% of sales invalidated. They will invalidate as per their wish.

My Advice

Try to make a good site where you can show Adsense

Register with individual sites like Shaadi.com, Fetise.com for affiliates. They will in principle more honest with you in payments and earnings since you don't go through any "Dalals". Also their campaigns will not pause or change. They'll be most static so fewer changes in your site.

Google Adsense Alternatives in India

Finally here we are looking for alternatives but be ready for rough drive:

  1. DGM India:

    DGM India(Alternative of Google Adsense)

    DGM Ad Inventory

    DGM India Ad inventory

    It uses s2d6.com(Alexa: 5000) to deliver ads.

    It is I think is common alternative for Google Adsense and has in it's fold around 5000-6000 sites. At this time it has around 60 advertisers but earning is only based on some action like registration and never on clicks. Ad formats are also limited. You'll have to manually select which companies' ads you want to display in your site.

    After endless woes with this company I've finally removed advertisements from all of my sites as on 28th June, 2012.

    Disadvantages:

    1. Limited advertisers and ad formats
    2. No CPC ads and only registration based ads
    3. Very low earnings: Even 300,000 ad impression may not bring a penny of earning for you. For me only one type of Rediff ads worked which brought me Rs. 3-4k of earning. Otherwise I guess only Rs. 500/month using other ads
    4. Payment Problem: Very dull! If you never call them, they will never pay you a single paisa. For release of your payment you'll have to call them a dozen times.
    5. 30% further reduction of you earnings: Around 30-40% of your income will be further reduced as due to invalid sales.
    6. Keep changing your ads: You'll be tired soon of changing ads since their advertisers are free to stop ads at any time so you'll have to remove their ad code from your site and replace it with any other suitable one. I'm so tired of their pause and restart of ads that I chose to display only those static ads which don't pause. Suppose new ad of Airtel has come. Now as soon as you add it's code and start displaying in your site, you'll get an e-mail that this ad has been paused and ask you to remove those ads. Till you remove it, the advertiser will get free ad earnings.
    7. Little help from DGM to answer your queries to improve your earnings.
    8. Sometimes a company's ads will be completely down for maintenance. If you don't remove them you give the company free ad clicks!

    Update: Tyroo has taken over DGM India

  2. Ozone Media

    Ozone Media is a good advertising network with around 50 advertisers and is currently advertising on Zedo.com(Alexa:67). It looks promising as it offers CPC and CPM earnings using international proven expertise of Zedo.com to display CPC/CPM ads. CPC earning is around Rs. 2.5 and CPM is Rs. 30 per 1000 impression. The great thing is that they easily accommodate you and are ready to pay amount. If I could make Rs. 500 using DGM, with Zedo my earning were 10 times!

    Ozone Media: Google Adsense alternatives


    Zedo

    Advantages

    1. It's backed stats is good enough and matches with International quality
    2. 40-50 advertisers which is pretty good
    3. Don't have to manually select advertisers as within an ad format they will automatically rotate fresh ads
    4. CPC earning is unmatched. Remember you'll only lose in CPA based earnings.
    5. Offers Pop under and pop up ads which can increase your earnings.
    6. Excellent marketing and support as one OzoneMedia representative will be assigned to you to help you and answer queries for you
    7. Since it uses Zedo.com advanced technology to catch CPC fraud clicks, it is able to easily give you CPC earning option.

    Disadvantages

    1. You need to raise invoice for each payment
    2. For every type of ad type you'll need to call your representative which will generate code and send it to you
    3. If the manager assigned to you is dumb then your earnings will take a fall. There is some term RO which is renewed every month.
    4. There is no guarantee of your payment and may god help you in this. Shame on this company. They hold up your payments for 7 months or more.
  3. Infolinks(Alexa:800)

    Infolinks.com

    Infolinks is a big international ad network which can display in-context links unlike other ad networks like Adsense and others. It does by underlining words or sentences in paragraphs and also show pop under ads:

    Infolinks incontext ad example

    It means it's ad display hardly comes in competition with Adsense and other block type ads. In fact it is advisable to have it in your site along with other ad networks especially with Adsense since display of ads from Adsense and Infolink don't conflict.

    In fact now a days I see plenty of sites using Infolinks and Infolinks has variety of advertisers. But you can make not much money since it uses little ad space to underline the links and CPC cost will be around 40 paisa. You need to have $50 of earnings before you get your first payment.

    My suggestion is go for it!

  4. Kontera(Alexa:7000)

    Kontera

    Kontera is competitor of Infolinks and display similar types of ads but most of Indian site seem to have Infolinks and very few sites having Kontera ads.

  5. Admaya(Alexa:32000)

    Admaya.in

    Admaya is one of a few companies offering CPC ads( Re 1/click). Unfortunately it hardly has any ad inventory or advertisers and what I disliked most about it was that around 20% of times it's trying to promote it's own brand. Hilarious, how many my site users will be web masters? It is worthless and I think it will close its office one day. Also its support is poor.

  6. Tyroo(Alexa:4000)

    Tyroo

    Tyroo Ad Inventory

    Tyroo ad inventory

    The mode of operation of this is exactly same as that of DGM India. It has around 58 or so advertisers and it Alexa rank is better than that of DGM India. It also provides better ad options than DGM India. But unfortunately as I wrote above earning from registration events is very less. I also did not like its support. It back end site to view your account information is sluggish and is old technology one (1990's one). DGM India looks little better than it's. Overall I've low impression of this site and their service. Once I added code to show their ad. Next day I found blank in place of it which is unimaginable.

    There is no contact number anywhere in their site! You can't call them!

    Update: Tyroo has taken over DGM India

  7. Chitika(Alexa:2300)

    Chitika

    Well if anything comes close to Adsense, then it must be Chitika. It is excellent advertising network and drives up you income along with Adsense. Beyond it pays very well! But unfortunately has no Indian advertisers. It is limited to especially US region. I pray to God that Chitika start showing ads for Indian sub region.

  8. Shaadi.com & Bharatmatrimony.com

    Shaadi.com and Bharatmatrimony.com

    Did you ever imaging that such independent sites can also pay you per registration? Unless yours is high traffic or relevant site you can hardly monetize the matrimony affiliate sales. They pay you for each free registration or paid registration. I also found Bharatmatrimony.com campaign in Tyroo. We can make around Rs. 25-50 for free registrations.

    There are many other sites like this (e.g. Fropper.com) offering affiliate commission but unless yours is high traffic site, keeping track of so many affiliate accounts and ads will be great headache.

  9. Affiliate VIA(Alexa: 23000)

    Affiliate VIA

    Affiliate VIA Ad Inventory

    Affiliate VIA Ad Inventory

    Good news is that it is also India based advertising network and I found many ad publishers including foreign ones. But I found 50 Indian publishers in this(click on the image above). It is paying Rs. 50 for each registration in Bharatmatrimony.com.

    Like DGM, Tyroo it is also CPA based. There is even CPC ads too but I've come to know that it's much better than DGM & Tyroo.

    I've just now tried my sites. Another bull-s*** company. With 212 clicks form 65,000 impression on ads shown very prominently Rs. 0 earnings. You'll die of poverty if you depend on companies like this.

    Just to check what went wrong I clicked on HDFC bank personal loan 250x250 ad banner, to my horror it took me to some coupon site. Hurray! Affiliatevia was diverting my traffic to another site name couponvia.com(looks like it's from the relatives of Affiliatevia's shareholders)! I checked the whois of this site and yes it is from :

    AffiliateVia Online Media Private Limited
    I checked my emails and there was no email saying that HDFC bank personal loan ad was paused. I then called Affiliatevia and I talked to one my new account manager. She told me HDFC Bank person loan ad was never there with Affiliatevia! Mind boggling advertiser agency.
  10. Fivelead(Alexa: 280,000)

    Fivelead

    Oh it is new entrant in 2011 and it has some limited ads which are mostly of type body building types which are not available in other advertising networks. But you won't find companies here which are in DGM, Tyroo and Affiliate VIA. Just have a look at its ad inventory.

  11. Tribal Fusion(Alexa:227)

    Tribal Fusion(Google Adsense Alternative)

    Although I've no experience on it but I've heard that it is good paying network. Unfortunately publishers should be getting 500,000+ monthly unique visitors in their sites before you can register with them. Pop ups ads from this is quite common and this network has pan world presence.

  12. Ohana Media(Alexa:300k)

    Ohana Media

    Ohana Media entered into advertising recently. This is the email I received from Ohana Media which clearly explains what they offer:

    Hi, I am xxxxx here from Ohana Media. We are an Ad network based out of based out of Hyderabad, India & international office at New Jersey, USA. We work with exclusive education & e-commerce clients, We are currently offering Only CPC campaigns at very good rate, have listed the campaign names & net rates for your perusal. Account Net Publisher Payout


    ICICI Bank Rs.
    2.40 ICICI Lombard Rs.
    6.00 ICICI-M2I Rs.
    6.00 HDFC Rs.
    2.40 Hdfccrest Rs.
    4.80 HDFC Standard Rs.
    4.80 Medplus Rs.
    2.40 Sulekha Rs.
    3.00 Naaptol Rs.
    3.00 Aegis Rs.
    4.20 Credila Rs. 3.00

    Payments are done with a credit period of 30 days or earlier on receipt of the invoice. Please lets us know if you are interested in order to start the activity.

  13. Pay Offers(Alexa:375k)

    Payoffers : Adsense Alternative

    This also looks to be a new entrant offering CPA/CPM based payouts. This is the email I received from Pay Offers which clearly explains what they offer:

    ...................

    I take this opportunity to introduce my company "PayOffers.in", which is one of the fastest growing Indian Advertising network.

    I have gone through your website and find it very impressive. And we are monetizing similar websites like yours and they are earning good Revenue.

    In PayOffers.in we provide you the best possible ways to convert your traffic and make more money out of it. PayOffers.in work with some of the leading merchants in the country. Additionally we have many lead based and sale based campaigns across numerous sectors for India's popular websites..

    Advantages With PayOffers.in Indian Advertising network.

    · We make Prompt Weekly payouts. We support all major Payment methods Cheque ,Direct Bank Deposit
    · Highest payout for CPA, CPS, CPL & CPM Offers.
    · Referral payouts.
    · Excellent Affiliate management team.
    · One-on-one tech and marketing support.
    · Best chance to make extra money from your website.


    We are known as Reliable and Fast Payment processing Network in the Industry.


    We look forward working with you for a long and mutually beneficial business relationship. Please sign up today and start earning


    http://payoffers.in/join.php


    If you have any Queries, Please contact us at admin [at] payoffers [dot] in & Support [at] payoffers [dot] in

    .........................

  14. OMG(Alexa:5400)

    OMG

    OMG is a bigger network than what we think. It's business is in many countries including India. I just now checked out Indian advertisers and I could see many respectable ones there. At least 25 are there. I've applied with them, let me see my experience.

  15. CJ(Alexa:327)

    It is big publisher network from US but it also has some Indian advertisers as well like Tavelguru etc. More coming up. It is CPA based and if you've any traffic from foreign then plenty of offers and companies are there.

  16. Fetise.com(Alexa:NA)

    They are paying good commission( 10 - 15% per sale). Register them and use their campaigns instead.

Comments

I take this opportunity to

I take this opportunity to introduce my company "PayOffers.in", which is one of the fastest growing Indian Advertising network.

In PayOffers.in we provide you the best possible ways to convert your traffic and make more money out of it. PayOffers.in work with some of the leading merchants in the country.Additionally we have many lead based and sale based campaigns across numerous sectors for India’s popular websites..

Advantages With PayOffers.in Indian Advertising network.

· We make Prompt Weekly payouts. We support all major Payment methods Cheque ,Direct Bank Deposit
· Highest payout for CPA, CPS, CPL & CPM Offers.
· Referral payouts.
· Excellent Affiliate management team.
· One-on-one tech and marketing support.
· Best chance to make extra money from your website.

We are known as Reliable and Fast Payment processing Network in the Industry.

payoffers.in/join.php

If you have any Queries, Please contact us at admin [at] payoffers [dot] in & Support [at] payoffers [dot] in

With Regards
Rahul M
Sr.Manager Business Development
rahul [at] PayOffers [dot] in
www.payoffers.in

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Good information

Thanks for this information, everywhere else I found only stale information.